Good Things Rise
From Unexpected Places.
Second Rise wasn't planned. It started with a layoff, a stretch of time that needed filling instead of obsessing over job boards, and three sourdough starters that needed feeding.
Gut-Health First
When the corporate calendar cleared, the kitchen became the constant. Flour, water, and fermentation became a kind of anchor. And somewhere in the middle of all that mixing and waiting and baking, something good started happening on the counter.
The crackers came first as a way to use the discard, the portion of active starter that gets removed with each feeding. Most people throw it away. We started asking what else it could become.
The answer turned out to be something people actually wanted to eat.
Artisanal ingredients that support your digestive well-being.
10% Giving
A structural donation to feed and build local communities.
Premium Quality
Handcrafted with all-natural ingredients and love in Carrollton, Texas.
The Name Is Intentional.
A second rise in sourdough baking is where the real flavor develops: slower, richer, more complex than what you get when you rush it. We think that's worth paying attention to. In food and in life.
The Collection.
The Foundation is three permanent flavors: Sea Salt, Roasted Garlic, and Asiago. The Passport Collection, globally curated and locally crafted, rotates in limited global flavors--destinations translated into a cracker.
Made, Not Manufactured.
Second Rise Co. makes small-batch artisan sourdough snacking crackers for people who want a snack that's actually made, not manufactured.
What We're Building.
Everything is gut-healthy by design. Live-culture sourdough fermentation isn't a health claim; it's just what happens when you let real ingredients do what they're built to do.
Gut-Healthy By Design.
Every batch of Second Rise snacking crackers starts with three sourdough starters who have been with us from the beginning. The Bettys are the soul of this brand; living cultures that have been named, fed, and nurtured through every early experiment and every cracker that finally came out right. Their discard goes into every recipe, every time. No substitutes.
The Behind The Scenes Heroes.
Together, the Bettys are the behind-the-scenes team that makes every bag of Second Rise possible.
You won't see their names on the front of the package, but you'll taste them in every bite.
A Snack That Feeds More Than Hunger.
Ten percent of every Second Rise sale goes toward feeding and building communities.
Not as a marketing line. As a commitment that was baked into the brand from the beginning—because a product made to nourish people should do that in more ways than one.
We're in early conversations with hunger relief organizations about where we can make the most direct impact. As the brand grows, so does that 10%.
Shop the collection and taste what small-batch sourdough can actually do.
Ready to Try something Real?